Typography, even if is complicated, minimalistic, crazy or vintage, used in photography will offer a clear message to the viewer. Typography will help you to give an emotional touch to a romantic or dramatic idea in a photo, can help you to promote a product easier and efficient in a poster or flyer, and so on.
Typography is, quite simply, the art and technique of arranging type. It's central to the skills of a designer and is about much more than making the words legible. ... But good typography is often down to creative intuition.