Before you just grab the phone and begin taking pictures of your goods while brunching, or at a cool art wall across the street, know this: 67% of consumers consider image quality “very important” when making a buying decision..

When it comes to setting up your shot, start by figuring out what kind of background and lighting source you need for the product as well as the setting.

It’s best to spend some additional time getting the lighting and set-up ready before you begin to take product photos. Keep in mind the size and needs of individual products, and base your standard staging environment on those needs. For instance, if you have a lot of jewelry to photograph, a smaller set up may be used and the floating technique may be one of the best available for your earring images. For smaller products like these, make a mark on the background where you have the product placed, and as long as your products are approximately the same size, moving from one item to the next will be a breeze.

For those taking photos of larger items like couches for instance, you may want to use an entire room as your staging environment, rather than a small set.

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