Let's connect! We'd like to hear your story and the ideas you have for your project. After we talked about your ideas, it's time to translate the concept into a cutting edge design.
A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences. Ideas are what make advertising great, but they[ztquote]re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.
Before you just grab the phone and begin taking pictures of your…
Brochures are one of the most widely distributed marketing materials on the planet, and for good reason. Few other mediums lend the space to present a powerful message in such a succinctly portable manner. Of course, brochure marketing isn[ztquote]t about what you want to say, is it? Rather, brochure marketing is about what you want your audience to do.
Conceptual ads are superb because their primary reason is to capture audience with a clever idea, story or message. That’s why these kind of advertisement are so inspiring and get to people emotions in a subtle way. The main plan is to stimulate imagination and create the illusion that everything is possible.
When you style and photograph food, you usually have to work quickly so the food stays fresh. All food has a limited life span, which is even more apparent when you’re photographing it. Shiny food loses its luster, oils and sauces soak into cooked meats, and foods such as herbs and lettuce wilt away quickly.
Even in this highly technologically focused era, print ads still have their…
Typography, even if is complicated, minimalistic, crazy or vintage, used in photography…
The general term “Retouching” can be categorized under the following subject-specific areas of Portrait, Editorial, Commercial, Beauty and Creative Retouching. Commercial Retouching is typically used to advertise and sell a product or service, and covers a much wider range of subjects (cars, clothes, products, jewelry, food, airlines, cosmetics, etc.). These are the images to sell the product, to “close the deal” so to speak, thus the viewer needs to be able to relate to the subject on a personal level or feel the need to possess the product or service in the image. We often have to change parts of the image in order to “beautify” the surroundings and create a pleasant atmosphere in the photo.While each image will have its own considerations in terms of this element, the client will also have their own requirements about how the final image should look.The important thing to remember here is that the collection of images needs to have a level of visual consistency above all else.
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